Kim Kardashian removed “West” from her Instagram name, and is reportedly rebranding her KKW Beauty brand
Fans observed a significant difference in Kim Kardashian’s social media profiles when she was legally singled on March 2. Kim Kardashian did not hesitate to remove “West” from her Instagram and Twitter names, despite claims that she was feeling “anxious about the future.” And it’s not the only branding she’s planning to fade out her previous surname.
Kim may also be rebranding her KKW Beauty to SKNN, according to Elle in 2022, noting that she had previously registered a trademark for the brand name in 2021. In March 2021, Kim started rebranding her cosmetics firm, and in August of that year, KKW Beauty revealed on Instagram that it was “away working on a new, more modern, upgraded brand and customer experience – the way Kim has always envisioned.”
Since this message was delivered on Aug. 1, 2021, KKW Beauty has not posted. As a result, we may not see it again until the new name is signed and sealed.
Despite Kim’s anxiety over being officially declared legally single, an inside source informed E! News that “Kim is experiencing a big sense of relief now that she has been declared legally single.” “She’s overjoyed, and she believes she’s one step closer to restoring her independence and moving on with her life.”
Kim is said to be “relieved” and looking forward to putting the past behind her and her ex-husband Kanye West, according to People. “Kim has been single for a long time,” a source informed the tabloid. “She is relieved, however, because it is official. She has no intention of looking back and wants the divorce to be finalized.”
Kim’s “happiness” is also attributed to her children North, 8, Chicago, 4, Saint, 6, and Psalm, 2, according to the report. In light of Kim’s February 5 Instagram post, “From the beginning, I have wanted nothing but a healthy and supportive co-parenting relationship because it is what is best for our children,” it appears that figuring out a co-parenting arrangement with West is next on her agenda.
According to a March 2 statement from his attorney, Ye’s top priority is their children: “Ye is spending his undivided attention on their children.”
Kim made it a point to discuss her breakup with West in Vogue’s March 2022 cover story. She explained, “For so long, I did what made other people happy.” “I suppose I’ve decided in the last two years that I’m going to make myself happy.” And that’s a great feeling. Even if it resulted in changes and my divorce, I believe it is critical to be honest with yourself about what makes you truly happy. I’ve made the decision for myself. I believe it is acceptable to choose you.”
Kim appears to be turning a new leaf, and it’s encouraging to know she’s prioritizing herself.
